055: Burning the Ships with Ben Altman

Today Ben & Josh recap this weeks interview with Ben Altman of Charisma on Command, what Josh is up to with CVO Acceleration, and upcoming changes to the format of the show.

Josh starts the show by sharing with everyone (Ben included, this was all new information to him) what he is doing with CVO Acceleration.  He outlines his new business plan, offers, and how he came to these decisions.  Josh goes over trip-wire offers, something small to provide some value that also starts the conversation, and how those can turn into a larger relationship with his customers.  This turned into a conversation about Josh presenting at Vetracon 2015 this June at Fort Hood.

Ben & Josh then jumped into some of the highlights from Ben Altman's interview.  Our hosts talked about how he 'burned the ships' by cutting his professional ties when he moved, which basically forced him to succeed.  Part of his story was to speak with his audience and and see what they want, then build the product together.  That approach is really beneficial for everyone as not only do people purchase your product up front, they get the benefit of helping guide you into creating exactly the product that works best for them.

Finally, Josh and Ben discuss the upcoming changes to the format of the show.  Initially the format of one interview a week and one recap show a week felt great, but it became evident that the time commitment was a little high.  Our hosts have decided to have one recap show a month, probably near the end of the month, to go over the last few guests at once.  Hopefully this will ease some pressure from the them as well as help keep them on topic (we all know how easily they get off on tangents).  Additionally, the interviews are longer than they had anticipated, but instead of losing great content and cutting the shows short, the decision was made to cut the show into two parts, and release part one on Tuesday and part two on Thursday.

As always, a special thank you to The Strand for our intro and outro music!