Build Your Utopia






October 2020
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Ray Higdon is a two-time best selling author and founder of Top Earner Academy. Just a few short years ago Ray had lost it all in the real estate market and was in personal foreclosure and has since created a multi-million dollar a year coaching and training business. His focus is helping entrepreneurs with their home based business.

Ray always had a solid work ethic and worked his way up corporate America. He was making a great salary at an insurance company at one point and he was spending more time looking at pictures of his kids then spending time with him. Ray left his job and went into real estate, did really well for a few years, then lost it all, became dead broke, went through a divorce, went into foreclosure, attended an event about building a business from home, inspired, started one, and the rest is history.

Ray's Utopia? Being surrounded by people that you want to be surrounded by and doing things that inspire you. Doing stuff at your convenience, do thing that you want to do, not things that you have to do. He created a lifestyle where he was able to vacation once per month throughout 2014. If Ray was ever on The Price is Right, he would take the Trip option in the Showcase Showdown without question. His best trip? Tony Robbins' resort in Fiji

Ray is in his current vision of Utopia, but is constantly looking to build. He has doubled his business in 2013 and again in 2014. Still hungry, not comfortable, and looking to keep building. Five years ago in 2010, he had no idea his life would be here in 2015. He translates “income earned into value provided” so he focuses on providing value to his marketplace.

When the real estate market changed, Ray's model of flipping houses still worked. In 2008 it completely stopped working. He spent about a year in spiritual and financial coma but wasn’t doing anything about it. He was having a family get together at a house that was up for foreclosure, when a guy came to the door and handed his mom foreclosure papers. His mom grilled him after that. It made him upset and motivated him through anger. Anger is better than depression because anger will move you forward. He hadn’t talked with his dad in 13 years and then decided after this time of his life to re-establish his relationship who had also never met his sones that were 8 and 9 years old. A week or 2 weeks after that, he found an opportunity that made him a million dollars in commissions. He believes if you get rid of baggage it can help you focus on your future.

Utopian Quote of the Show
“If you maintain an attitude of gratitude, you attract more things to be grateful for" - Ray Higdon, Build Your Utopia (Click to Tweet)

Ray started doing affirmations in 2009. The more that he has invested in his mindset training and being around the right people, the more it has molded his improvements to his routine.

On top of all this content, Ray had three points for us.

  • If you are frustrated with the results in your business, stop looking at results, look at habits that have created the results so you can change those habits.
  • If you want to make more money, put more value in your marketplace.
  • He embraces the word “until”, when he started blogging, he wasn’t making any money. He kept at it and then was able to improve getting leads to the point where he is now getting 1000s of leads per month. Keep at it until you get really good at it.

That last point is emphasized in one of Ray's favorite quotes "Be so good that they can’t ignore you" - Steve Martin

Keep up with what Ray has to offer on his site, on his podcast, or on facebook.

As always, a special thank you to The Strand for our intro and outro music!

Direct download: 040_Interview_with_Ray_Higdon.mp3
Category:general -- posted at: 3:00am EDT