Thu, 20 August 2015
We are very excited to bring you the second half of our interview with Austin Iuliano, a phenomenal Brand Strategist and avid Meerkat user.
As we dive into Austin Iuliano's work/life balance, he feels it's important to give us some back story. He lives in New York, he's 27, he has a girlfriend who is also his business partner. He does not have a family, so his life is work/work. Austin feels the core of the matter is defining your goals in life. He actively decided to not have a family because he wanted to work on his business. You also have to know what revitalizes you. Introverted people get energy from being alone where as extroverted people get energy from other people.
Next Austin Iuliano shares how he deals with aspects of his business that he doesn't like to do. For example, Austin loves talking with people, so he does that as often as possible. Austin does not enjoy editing his own blog posts, so he doesn't do them. He's carried that over to nearly every aspect of his business, if he doesn't like it, he doesn't do it. Austin uses the barter system. He struck up a conversation with a guy in the park, learned he is an english student and traded coaching on building your brand (Austin) for editing blog posts (english student).
Following that, Austin Iuliano talks about how he is always in work mode (even when he is having fun). Austin shares the story of buying lift passes for a ski trip only to find out they were not good for three days. Instead of paying full price for that day, if he waited for 90 minutes, the passes were much cheaper. For those 90 minutes, he flipped back into work, created a video on his phone, made some minor edits, posted it on YouTube, and got it out into the world.
We close out the show with Austin Iuliano's Value Bombs: