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Syndication

Today we were fortunate enough to have Graham English.

Graham has been a musician since the age of 14 and has performed with Fear The Monk, Field Trip and many others. He is also the author the Logic Pro X For Dummies, business and marketing consultant, and entrepreneur. He helps music producers and songwriters become more creative and productive at what they do so they can produce higher quality content FASTER.

Tip from Graham: If you have an interest in writing a book, put accountability measures in place using a simple spreadsheet and reward yourself for little wins along the way.

When we asked Graham about his Utopia, he gave us a very deep response that included statements like...

  • Don’t ignore your dreams
  • Don’t work too much
  • Speak your truth
  • Don’t think that working hard is a badge of honor
  • Friendships
  • Be happy

Graham's Utopia is simple but also always evolving.

He is also working towards a Utopia of working less, building a team, the latter being his next big step.

Just like most entrepreneurs, Graham does struggle with work-life balance but when he does establish balance, he does so by making music, exercising, weight lifting, and enjoying culture.

Finally to wrap up our guest spot with Graham, he dropped not 3, but 5 value bombs! These are what he considers the 5 fundamentals of business.

  • Identify struggles/needs of your avatar (the term that Ben loves); You can do this by running surveys, checking amazon reviews on products that you know your market is interested in, or by using Facebook Insights, for example.
  • Build a "machine" that ascends people using targeted email campaigns
  • Master just one lead source before moving on to the next
  • Put systems in place for your accounting, customer service, bookkeeping, and protect yourself legally
  • Strategically manage the growth of your business with clear objectives, operating principles, and accountability

Bonus Value Bomb: Find mentors that can lift you up and show you where to go

Thank you again to Graham English for being a guest on Build Your Utopia!  You can reach Graham by going directly to his website here.

As always, a special thank you to The Strand for our intro and outro music!

Direct download: 024_Interview_with_Graham_English.mp3
Category:general -- posted at: 3:00am EDT