Fri, 5 December 2014
In today's episode of Build Your Utopia, Josh sings throughout the entire episode! ...
Kidding, we wouldn't put you through that pain. Actually, it's a great episode.
This week we hosted Michelle Corr, branding expert, entrepreneur, TV/radio show host, and just all-around awesome person.
During today's episode, we discuss our thoughts on her Utopia, being able to be location independent and live between three exceptional places Hawaii, Alaska, and Arizona.
Also, we talk about the value of having someone in your circle that is a "connector" like Michelle.
Whether you are in corporate or on an entrepreneur path, you want to align yourself with successful people.
Take Joe Montana.. without Jerry Rice, he wouldn't have been one of the greatest Quarterback in NFL history.
Ben, by the way, didn't know who Jerry Rice is! Josh takes some time during this episode to educate him to raise his sports knowledge profile.
From there, Josh and Ben discuss Josh's company ICE Accelerate Marketing Automation Services branding referencing Michelle's tips on how to brand effectively.
Josh admits this is an area that he knows that he needs to work on in his business. His brand doesn't truly show as much as it could about Josh's character and how it is injected into his company, team, and more.
In addition, Josh is in the process of starting a 2nd brand to break off a piece of his company. This will allow him to sell Digital Marketing Services and Infusionsoft, his two core offerings, from two different brands, which has marketing benefits.
For the 2nd brand, these are some ideas that Ben and Josh came up with:
Listen to the show to find out how these names came up and let us know which is the best!
This is a great show to follow up to an awesome guest that we were honored to have this week. Listen to it, leave us a comment below, and let us know your thoughts on where you would ideally want to live if you worked virtually.
Utopian Quote of the Show
"You are the average of the five people you spend the most time with." - Jim Rohn